ABOUT US

Puresims was established in January 2019 with a clear goal: to create a true one-stop shop that makes the virtual racing world as seamless and accessible as possible. This vision came from firsthand experience—having been on the other side as a customer, setting up a simulator meant extensive research and shopping across multiple websites just to build a complete rig. It was a clear gap in the market, and one we set out to fill.

Founded by Ashley Sutton, Puresims is built on a deep understanding of motorsport and simulation from the ground up. Ashley utilises his first-hand experience from the real world, applying the knowledge, precision, and performance demands of professional motorsport directly to the sim racing environment—harnessing real world experience to create setups and solutions that truly deliver.

Since then, the simulator industry has grown at an extraordinary pace. With esports expanding rapidly and motorsport series such as Formula One, Formula E, and Supercars embracing simulation at the highest level, global demand for professional-grade sim racing equipment has never been greater. Puresims supports sim racers at every level—from dedicated hobbyists to drivers competing at the pinnacle of motorsport in Formula One.

We understand that waiting weeks for parts to arrive is one of the biggest frustrations for customers. That’s why we focus heavily on stock availability and fast, reliable delivery. Our aim is to keep key products in stock at all times, offering next-working-day delivery for UK customers and 2–5 working days for international customers—so you can spend less time waiting and more time racing.