Company Information

Puresims Limited
Company Number: 12310354
VAT Number: GB342059126

Registered Office:

1 Second Avenue
Halstead
England
CO9 2SU

Website: www.pure-sims.com

Customer Support:
Email: info@pure-sims.com
Telephone: 01245 956284

Definitions

1. Any reference to “Puresims”, “the Company”, “Seller”, “Us”, or “We” refers to Puresims Limited.
2. By accessing, browsing, or placing an order through this website, you agree to be bound by these Terms and Conditions together with our Privacy Policy and Returns Policy.
3. References to “you”, “your”, “Buyer”, or “Purchaser” refer to any individual, sole trader, partnership, company, organisation, or other legal entity purchasing goods from Puresims.
4. Where purchases are made wholly or mainly for business, commercial, trade, professional, organisational, resale, or competition purposes, the purchaser shall be treated as a business customer.
5. Consumer rights under UK consumer legislation apply only to individuals acting wholly or mainly outside their trade, business, craft, or profession.
6. We reserve the right to update or amend these Terms and Conditions at any time. Changes take effect immediately upon publication on our website.

Orders & Contract Formation

7. All orders placed through our website are subject to acceptance and availability.
8. Following submission of an order, you will receive an acknowledgement email confirming receipt of your order. This email does not constitute acceptance of your order.
9. A contract between you and Puresims is formed only when goods are dispatched to you.
10. We reserve the right to refuse, cancel, or limit any order at our discretion, including where fraud, misuse, pricing errors, stock discrepancies, suspicious activity, or abusive behaviour are suspected.
11. Customers are responsible for ensuring all order details, compatibility information, specifications, shipping addresses, and configuration choices are correct before completing checkout.
12. By placing an order, you confirm that you are at least 18 years old or have permission from a parent or legal guardian.

Product Information & Compatibility

13. Product descriptions, photographs, specifications, dimensions, colours, compatibility information, and technical details are provided for guidance only and may vary between manufacturers, production runs, or revisions.
14. Product images are for illustrative purposes only and actual products, finishes, colours, packaging, included accessories, or revisions may vary.
15. Customers are responsible for checking compatibility and suitability before purchase. If you are unsure whether a product is suitable for your setup, please contact us prior to ordering.
16. Products may not be compatible with modified, customised, adapted, or non-standard setups. Puresims accepts no liability for incompatibility arising from modifications, alterations, or non-standard installations.
17. Advice provided by Puresims staff is based solely on the information supplied by the customer and should be treated as guidance only.

Pricing & Payment

18. All prices displayed on our website are inclusive of VAT where applicable unless otherwise stated.
19. Delivery charges, taxes, customs charges, import duties, and other applicable fees are calculated separately where applicable.
20. We reserve the right to correct pricing errors, technical errors, or clerical mistakes at any time.
21. If a pricing error occurs after an order has been placed, we will contact you to provide the option to reconfirm the order at the correct price or receive a full refund.
22. Payment may be made by debit card, credit card, Klarna, PayPal, finance providers, or other approved payment methods shown at checkout.
23. To help prevent fraud, we may perform identity verification and payment security checks using third-party providers. These checks may include verification of your personal information in accordance with UK GDPR and the Data Protection Act 2018.

Delivery

24. Delivery times are estimates only and are not guaranteed unless explicitly agreed in writing.
25. Delays may occur due to courier disruption, customs processing, manufacturer delays, adverse weather, stock shortages, or circumstances beyond our reasonable control.
26. Risk of loss or damage passes to consumer customers upon physical delivery of goods to the customer or their nominated recipient.
27. For business customers, risk passes upon delivery to the nominated delivery address or collection by the buyer’s chosen courier.
28. Customers must inspect goods upon delivery and notify us of shortages, transit damage, incorrect items, or delivery issues within seven (7) days of receipt.
29. Import duties, taxes, customs fees, and local charges outside the United Kingdom remain the responsibility of the customer.
30. Customers are responsible for ensuring imported goods comply with local laws and regulations within their destination country.

Returns, Cancellations & Refunds

31. Consumer customers purchasing online have the right to cancel eligible orders within fourteen (14) days of receiving goods under the Consumer Contracts Regulations 2013.
32. To exercise cancellation rights, customers must clearly notify Puresims by email or other written communication within the cancellation period.
33. Returned goods must be returned in resaleable condition with original packaging, accessories, documentation, mounting hardware, cables, labels, and included items.
34. Customers may inspect goods as reasonably expected when purchasing online, however goods must not show signs of excessive use, installation, damage, modification, or handling beyond what is necessary to assess the item.
35. Where returned goods show signs of use, installation, damage, missing components, damaged packaging, or diminished value, Puresims reserves the right to apply an appropriate deduction to the refund amount.
36. Unless goods are faulty, damaged, or incorrectly supplied, customers are responsible for return shipping costs.
37. Refunds for eligible returns will include the cost of the lowest-priced standard delivery option offered at checkout. Upgraded or expedited shipping services are non-refundable unless legally required.
38. Shipping charges are otherwise non-refundable except where required under applicable consumer law.
39. Refunds will be processed to the original payment method within fourteen (14) days of receiving returned goods or satisfactory proof of return.
40. Special-order, made-to-order, customised, personalised, hazardous, or sealed products which are unsuitable for return for hygiene or safety reasons may not be eligible for cancellation or return unless faulty or otherwise required by law.
41. Products that have been modified, disassembled, altered, damaged through misuse, or had firmware/software altered may not be eligible for return, warranty, or replacement except where required under applicable law.
42. Returns sent without a valid Return Merchandise Authorisation (RMA) number or outside the authorised returns process may be refused and returned to the sender.
43. Returns, refunds, and cancellations are additionally governed by the Puresims Returns Policy published on our website.

Faulty, Damaged or Incorrect Goods

44. Customers must notify Puresims promptly where goods are believed to be faulty, damaged, or incorrectly supplied.
45. Puresims reserves the right to inspect and test returned products before approving repair, replacement, refund, or warranty claims.
46. Where goods are confirmed as faulty, damaged, or incorrectly supplied, Puresims will provide an appropriate remedy in accordance with UK consumer law.

Business Customers

47. Consumer cancellation rights under the Consumer Contracts Regulations 2013 do not apply to business-to-business transactions.
48. Puresims reserves the right to classify orders as business purchases where there are reasonable indicators of commercial, trade, organisational, professional, competition, or resale use.
49. Business customers are responsible for ensuring they maintain appropriate insurance cover for products purchased and their intended use.

Competition & Specialist Use Products

50. Competition, motorsport, and specialist-use products are subject to increased wear, stress, and reduced service life during use.
51. Puresims accepts no liability for failures arising from misuse, improper installation, unauthorised modification, racing incidents, excessive stress, or use outside manufacturer recommendations.

Liability

52. Nothing within these Terms and Conditions excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any liability which cannot legally be excluded.
53. Subject to applicable law, Puresims shall not be liable for indirect losses, consequential losses, loss of profit, loss of business, loss of data, loss of reputation, or economic losses arising from use of products or services supplied.
54. Subject to applicable law, Puresims’ total liability arising from any claim relating to products or services shall not exceed the purchase price paid for the relevant product.
55. Nothing within these Terms affects your statutory consumer rights.

Promotions, Discounts & Store Credit

56. Promotional codes, discounts, vouchers, and store credit are non-transferable and may not be exchanged for cash.
57. Promotions may be withdrawn, amended, or restricted at any time without notice.
58. Discount codes cannot be combined unless explicitly stated.
59. Promotional store credit issued as part of a qualifying purchase may be withdrawn or deducted where the qualifying item is returned or refunded.

Klarna

60. In cooperation with Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we may offer Klarna payment options at checkout. Use of Klarna services is subject to Klarna’s own terms and conditions and privacy policies.

Website Use & Cookies

61. Our website uses cookies and similar technologies to improve functionality and user experience.
62. You may restrict or disable cookies through your browser settings, however some website functionality may be affected.

General

63. If any provision of these Terms and Conditions is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
64. Failure by Puresims to enforce any right or provision shall not constitute a waiver of that right.
65. These Terms and Conditions shall be governed by and interpreted in accordance with the laws of England and Wales.
66. Any disputes arising in connection with these Terms shall be subject to the jurisdiction of the courts of England and Wales, without affecting any mandatory consumer rights applicable in your country of residence.

PRIVACY POLICY

Puresims Limited respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our website, place an order, create an account, or otherwise interact with us.

If you do not agree with this Privacy Policy, please do not use our website or services.

COMPANY INFORMATION

Puresims Limited
Company Number: 12310354
VAT Number: GB342059126

Registered Office:

1 Second Avenue
Halstead
England
CO9 2SU

Website: www.pure-sims.com

Customer Support:
Email: info@pure-sims.com
Telephone: 01245 956284

WHAT INFORMATION WE COLLECT

We may collect and process the following information:

• Name

• Billing address

• Delivery address

• Email address

• Telephone number

• Account login details

• Order history

• Payment and billing information processed securely by our payment providers

• IP address

• Device information

• Browser information

• Website usage data

• Marketing preferences

• Communications sent via email, WhatsApp, contact forms, or customer support channels

We may also collect information automatically through cookies, analytics tools, and similar technologies when you use our website.

HOW WE USE YOUR INFORMATION

We use your information to:

• Process and fulfil orders

• Manage your account

• Provide customer support

• Communicate order updates and delivery information

• Prevent fraud and unauthorised transactions

• Process payments and finance applications

• Improve our website, products, and services

• Conduct analytics and website performance monitoring

• Send marketing communications where permitted

• Send abandoned cart reminders

• Request customer reviews and feedback

• Comply with legal and regulatory obligations

LEGAL BASIS FOR PROCESSING

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

• Performance of a contract

• Compliance with legal obligations

• Legitimate business interests

• Consent where required

• Fraud prevention and security purposes

Our legitimate interests include:

• operating and improving our business,

• customer service,

• fraud prevention,

• website security,

• analytics,

• and marketing our products and services.

PAYMENT PROCESSING

Payments made through our website are securely processed by trusted third-party payment providers including:

• Stripe

• PayPal

• Klarna

• PayPal Pay Later

We do not store or process full credit or debit card details directly on our servers.

When using Klarna or finance-related services, certain personal information including contact details and order information may be shared with Klarna in order to assess eligibility and provide payment services.

Klarna processes personal data in accordance with its own privacy policies and applicable data protection laws.

MARKETING COMMUNICATIONS

We may send you marketing communications by email where:

• you have opted in,

• purchased from us previously,

• or where we otherwise have a lawful basis to do so.

Marketing communications may include:

• product updates,

• promotions,

• restock notifications,

• abandoned cart reminders,

• and special offers.

We use Klaviyo as our email marketing platform.

You may unsubscribe from marketing communications at any time by:

• clicking the unsubscribe link within marketing emails,

• or contacting us directly at info@pure-sims.com.

CUSTOMER ACCOUNTS

If you create an account on our website, we will store your account information, order history, and related account activity to provide account functionality and customer support.

You are responsible for maintaining the confidentiality of your account credentials.

COMMUNICATIONS

We may retain communications sent to us via:

• email,

• WhatsApp,

• contact forms,

• support systems,

• and other communication channels.

These records may be retained for:

• customer support,

• warranty claims,

• dispute resolution,

• fraud prevention,

• training,

• and legal compliance purposes.

COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies to improve functionality, analyse traffic, personalise content, and support marketing activities.

These may include:

• essential website cookies,

• analytics cookies,

• advertising and remarketing technologies,

• abandoned cart tracking,

• and performance monitoring tools.

We use services including:

• Google Analytics

• Google Ads

• WooCommerce

• Stripe

• PayPal

• Klarna

• Klaviyo

• Trustpilot

Cookies may collect information including:

• IP address,

• browser type,

• device identifiers,

• pages visited,

• time spent on site,

• and browsing behaviour.

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

DISCLOSURE OF INFORMATION TO THIRD PARTIES

We do not sell, rent, or trade your personal data.

We may share your information with trusted third parties where necessary to operate our business, including:

• payment providers,

• courier and delivery companies,

• website hosting providers,

• analytics providers,

• fraud prevention services,

• marketing platforms,

• finance providers,

• customer support tools,

• and review platforms.

These third parties are required to process personal data securely and in accordance with applicable data protection laws.

INTERNATIONAL DATA TRANSFERS

Some third-party providers used by Puresims may process personal data outside the United Kingdom.

Where international data transfers occur, we take reasonable steps to ensure appropriate safeguards are in place to protect your information in accordance with UK GDPR requirements.

DATA RETENTION

We retain personal data only for as long as reasonably necessary for:

• order fulfilment,

• customer support,

• warranty and returns processing,

• fraud prevention,

• accounting and tax obligations,

• legal compliance,

• and legitimate business purposes.

Retention periods may vary depending on the nature of the information and legal requirements.

YOUR RIGHTS

Under UK GDPR, you may have the right to:

• access your personal data,

• correct inaccurate data,

• request deletion of your data,

• restrict processing,

• object to processing,

• request transfer of your data,

• withdraw consent where processing is based on consent,

• and lodge a complaint with the Information Commissioner’s Office (ICO).

Requests relating to personal data may be sent to:
info@pure-sims.com

DATA SECURITY

We take data security seriously and implement appropriate technical and organisational measures to protect your personal information.

Our website uses industry-standard encryption technologies including Transport Layer Security (TLS) to help secure communications and transactions.

While we take reasonable precautions, no internet transmission or storage system can be guaranteed to be completely secure.

THIRD-PARTY LINKS

Our website may contain links to external websites or services operated by third parties. We are not responsible for the privacy practices or content of external websites.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Changes will take effect immediately upon publication on our website.

CONTACT

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact:

Puresims Limited
Email: info@pure-sims.com
Telephone: 01245 956284

WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer when you visit web pages.

At Puresims we use cookies to improve your site experience and they help us identify any issues and areas for improvements. Cookies allow us to remember the products you have compared or added to your basket and to remember you when you return to our site in order to enhance your shopping experience with us.

Our cookies don’t store sensitive information such as your name, address or payment details: they simply hold the key to remembering you as a browser on our website.

The list below provides more details about what type of cookies we use:

HOW TO BLOCK OR RESTRICT COOKIES

Cookies are small text files that are stored on your computer when you visit web pages.

You can stop cookies being used on your browser/device by utilising the setting within your browser that prevents websites storying cookies on your computer. For more information on how to do this, please use the ‘Help’ option within your browsers menu bar or consult other support options within your browser. Please also note that if you choose to block cookies, parts of your shopping experience may be compromised including saved shopping baskets between sessions.