Fast Response

Quick Delivery

Bespoke Packages

Klarna Instalments

Next Day Delivery Available* – Order by 1pm

Shopping List

Got a shopping list? Head over and check out our store, we have hundreds of products on our store for you to select from. You can build a complete simulator or simply just buy the odd accessory to complete your rig.


There are a few ways for you to proceed with payment, you can either check out through our secured card payment system or either through PayPal. We also offer a ‘Buy Now, Pay Later’ scheme which means you can finance your simulator and receive the goods before your first payment begins.


All orders will be shipped the same day if ordered by 1PM. You should receive your order within 1 working day. If it is an overseas shipment you will have to allow for a few extra days for this process. All seats can take up to 2 working days.

We are the Official UK Distributor for the market leading brand Sim-lab Products.


Due to Brexit and the outcome we have faced as a country it’s thrown a lot of uncertainty within the market. Customers have become reluctant to buy outside of the UK, as they are worried about hidden fees and delivery delays. This is where we have stepped in and with this new partnership you now don’t have to worry about any unexpected bills.


What we can offer though is ‘Next Day Delivery’ if you order is placed before 1pm.


Ultra-Low Latency

Reaction time is everything when it comes to overtaking opponents or taking corrective action to prevent loss of tire grip. Simulator’s ultra-low latency not only keeps the driver a step ahead but naturally also removes barriers between the simulated world and the driver.

There is no latency in the real world – and in the perfect simulation neither. We, humans, are naturally built to perform optimally in such world.

Force Feedback

By coupling a wheel directly to an extremely fast responding direct drive torque motor, Driver will open a straight portal into the physics of the simulated race car and track. Such an ideal torque transducer adds nothing of its own to be felt – it’s just a pure connection to the road behind the wheel.

Direct drive is the only known method to achieve sub-millisecond latency and real-life race car dynamic range – the keys to true transparency.


direct drive wheel



klarna logo

Here at Pure Sims we understand that this industry can be costly. This is why we have partnered up with Klarna to offer you the option to slice you cart total into three equal payment. It is super quick and easy, no stress, just simply add your card details, and away you go. The best this about this is that we can offer this to you at 0% APR!

Receive your goods, pay for them later.

No account sign-up required.

No formal credit application

No fees, No interest.

Payment instructions emailed to you.

Simply select ' Pay Later' during checkout.